MY DEAR was formed in 1981. We can look back with pride over the years of achievement and growth. MY DEAR sounds simple, yet it is meaningful and universal. MY DEAR has gained worldwide acceptance as a name that is reliable for baby products of premium quality, safety and durability.

    Every product that carries the MY DEAR name is a labour of love - from selection of premium quality materials to the finest craftsmanship right down from packaging to delivery. At every step of the process, stringent quality control ensures that every product is an expression of love, comfort and safety to your baby. Which is why at MY DEAR, our philosophy is to continually add value to an increasing variety of safe babycare products with innovative features, because we believe there is no value greater to a baby than the value of a parent's love ... with MY DEAR.